A Guide to Embracing the Selling Role of a Change Manager

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  • Adopt a change management definition for selling
  • Understand the effectiveness of conceptual selling in change management
  • Feel comfortable in your role as a conceptual sales person
  • Recognize the importance of holding positive intent as a key objective
  • Recognize situations where you may need to put on your sales hat
  • Make use of the Quick Reference Sheet included with this paper

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