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behnazgholami

About Dr. BehNaz Gholami

Dr. Behnaz Gholami is a change strategist, a social scientist and researcher, and an experience designer. She is internationally experienced in successfully developing and implementing organizational change management strategies and other business services based on human-centered design and multidisciplinary pragmatic methods and scientific approaches such as design thinking, neuroscience, and psychology, gamification, mindfulness, and behavioral economics. Her mission is to put human needs and desires at the center of all business practices.

How Design Thinking Brings Us on The Same Page

By |Change Management Articles|

A word, millions of interpretations! You probably have seen the “tree swing cartoon.” The illustration goes back to the 1970s. It was illustrated to show that communication entails saying and [...]

Change Management Dilemma: The Wrong Solution or Solving the Wrong Problem

By |Change Management Articles|

Everything was set for rolling out a communication dashboard under the corporate website for people managers. Details were designed, and a budget was assigned. The internal communication team was hopeful [...]

If Design Thinking Could Serve Change Management with Only One Aspect, This would be…!?

By |Change Management Articles|

I looked at the long list of stakeholders on the Excel sheet and quickly skimmed the change assessment. I asked the program manager if they talked to any of the [...]

Design Thinking? A Fancy Word! What Is It Then!?

By |Change Management Articles|

To me, she is one of the best therapists in the country. She knows me and my cultural and family background so well that I cannot think of any other [...]

The Future State of Change Management with Design Thinking

By |Change Management Articles|

Last week, I introduced Design Thinking as the mindset shift needed to successfully guide organizations through the changes caused by the wicked problems they face. This week, we look at [...]

Oh No! Not Another Methodology!

By |Change Management Articles|

Why Design Thinking is not another methodology, but the mindset you need to re-invent change management. One gloomy day of the lockdown, I decided to reread a book that had [...]